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Maia Midi Red Occasion Dress

£150.00
£150.00
Sale Sold out
Size

A very elegant, feminine and romantic red occasion dress made from 100% RPET Satin in a gorgeous red. This dress features a very wide neckline, beautiful gathering throughout, side closing with invisible nickle-free zip and invisible seam pockets. It is cinched in at the waist with a subtle adjustable belt which nicely frames the silhouette. Perfect for a special occasion when you want to make sure all eyes are on you!

Composition: Outer Layer: 100% RPET Satin; Lining: 100% RPET Satin

Our RPET is from postconsumer plastic bottles, processed through a mechanical, not chemical, process and spun into yarn in Italy - all traceable. With our unique fabrication, the material is super soft, 100% recycled, anti-UV, fast drying, antibacterial and hypoallergenic, certified by GRS (Global Recycle Standards by Textile Exchange) and Oeko Tex. RPET requires significantly less energy, releases 65% less carbon dioxide and requires 90% less water than normal polyester. All PET used is rescued from the waters of the world and are Global Recycle Standard Certified. Read more about our RPET here.

Care guide: Wash at 30°, iron on low, do not bleach, do not tumble dry. Or take to specialist dry-cleaner.


Sustainability
Never over-produced - Always made to order.

Your contribution towards the environment with the purchase of this dress*: 

850  liters of water saved
8.65 kg of CO2 reduced
133.52 Kw reduced
18 2L post-consumer plastic bottles recycled (material, lining, thread and zip)

(*calculations based per one piece of clothing, sustainably produced in our green studio in London)

Wear it proud! You made a difference!
Details

100% Recycled

Hypoallergenic

Antibacterial

No harmful chemicals

Responsibly sourced

Ethically produced

100% Made in London, in the ADKN studio


Truth Behind Price

Stage Details Cost
Design, Patterns and Prototypes Research; Designing concept; Sourcing of materials; Approval of suppliers; Pattern drafting; First prototypes; Fittings and amendments 10
Materials & Accessories; Shipping and Customs 100% recycled PET Satin; 100% recycled PET satin lining; Eco-friendly interlining; Recycled PET thread; Recycled PET and nickel-free zip; Carbon-efficient shipping of materials; Custom duties; Forwarder and carbon-neutral logistics fees 20
Sampling; Amendments; In-house Production First samples with final material; Fitting and amendments; Final fitting; Production of garment in own studio in London; Quality check; High ethical and safety standards; Top-notch energy efficient machines and technology; Fair wages 45
Packaging and Shipping 100% recycled boxes with 100% recycled PET ribbon; 100% recycled PET shipping bags; Carbon-neutral transport. All packaging is 100% recyclable 5

 

Total Transparent Production Cost: £80

From the profit, ADKN pays employees, business rates, utilities, miscellaneous expenses and rent and invests in marketing and development of the brand.