About ADKN - Discover our Vision

Discover Slow Fashion - Ethical Fashion Brand Made in London

An acronym for Animal-free Designs and Kindness for Nature, ADKN's primary mission has always been to deliver premium-quality products, respecting very strict ethical and environmental standards. ADKN fights against unethical treatment of employees, against poor working conditions, refuses to use any animal products of any type and engages only in creating garments from sustainable, eco-friendly materials. ADKN stands to prove that fashion can still be beautiful, stylish and sophisticated, without the use of harmful and unfitting materials.

THE STORY BEHIND ADKN

The only award-winning exclusively 100% animal-free, eco-friendly, ethical and sustainable fashion brand made in England, ADKN's story started in 2013, back when ethical and sustainable fashion were not words often uttered in the same sentence. Following the tragic disaster of Rana Plaza, our founder and director decided that fashion needed to change, horrendous factory working conditions and unethical practices needed to stop and sustainability needed to be embraced. A goal for a better fashion brand was set, which would slowly contribute to help convert the entire fashion industry into a more conscious and sustainable sector.

It was the year 2015 when, given a strong eco-consciousness background and years of having volunteered in projects of reforestation, plastic waste collection and water cleaning, our founder decided to make something out of nothing - clothes out of plastic waste. Four years later and after extensive hard work and research, the story was ready to unfold, with ADKN pre-launching online in 2019 with a small slow fashion collection made from 100% recycled post-consumer plastic bottles, sustainable organic or natural materials, all ethically produced in our own studio in London, UK using green practices throughout the business processes.

Helping clear plastic waste from waters across the world

Majority of our products are made from 100% recycled plastic waste fished out from waters around the world and processed through chemical free-processes. That means no nasties are left on the finished garments and no microfibers would be released while wearing/washing the garments. It also means that all our RPET fabrics are 100% hypoallergenic and have antibacterial properties - isn't that great?

On average, during one year alone we recycle the equivalent weight of 163,570 2L post-consumer plastic bottles and transformed them into clothes, saved more than 12 tonnes of CO2 from entering the atmosphere and saved approximately 81,000 liters of water. And this is only the beginning!

Proud winners of Green Business of the Year 2019, awarded by Chamber of Commerce

Image of clear water with a boat in the background

Sustainability, Green Energy and Zero Waste

ADKN established its own green and sustainable studio in London in 2018. We only use 100% renewable energy (it's vegan too!) and green Juki machines, with approximately 60% less electricity consumption. Our studio therefore save at least 3.5 tonnes of CO2 from entering the atmosphere per year. This is equivalent to planting 1,770 trees. All our fabrics are sourced either locally or from European suppliers (and some accessories from Asia) who share our vision and have strong sustainability goals of carbon neutral or efficiet logistics, zero-waste production, green processes, air pollution prevention and water-saving technologies. The fabrics are dyed in a waterless process using all natural, chemical-free dyes. All our logistics are either carbon neutral or carbon efficient and we use only biodegradable, recyclable and recycled materials to ship your order. Where carbon footprint cannot be fully reduced, we strive to offset the effects by volunteering with reforestation projects.

Premium Quality Slow Fashion: Clothes that last longer | Circular Fashion

ADKN is a firm supporter of classic, elegant and timeless pieces. All our products are designed to offer a well-balanced blend of stylish and practical designs, keeping in mind trends yet ensuring the finished garment will never go out of style. We therefore carefully source all our materials, trims and accessories to be as durable as the style we portray (whilst avoiding all nasty chemicals), so you can enjoy your favourite piece for years to come. It is scientifically proven that organic, natural and renewable fabrics, whilst not only extremely eco-friendly, are also more durable.
Learn more and discover our materials

Even though our clothes are carefully produced to last you for years, they are designed to be returned, recycled and remade into new clothes, over and over again. And of course there's a reward for your return for contributing to a circular fashion economy.

Ethical Manufacturing in London. Considerate and never over-produced

In 2018, ADKN established its own design and production studio in London, creating a safe, very ethical and fairly-paid work environment, whilst giving a boost to a long-forgotten industry in the UK. Our studio was designed to include all modern facilities needed by our employees and was equipped with the latest green technologies in terms of machinery. Having our own studio ensures we are able to fully asses our quality and pay close attention to all details of our garments, therefore guaranteeing that all ADKN products are made to premium British quality, respecting all the values of our brand, whilst offering you affordable ethical clothing. We are a slow fashion brand and a micro-business, always aiming to keep our collection small, yet stylish, and produced at a very sustainable rate and we ensure we never over-produce.

Inside of sustainable blouse showing designer boutique print satin lining made from recycled plastic bottles by ADKN

Transparency - we have nothing to hide

Transparency and honesty is an important value to the ADKN brand. We are and always will be transparent and open with our practices, our materials and our business processes. The 'Truth behind the price' is featured on every single product showing you a detailed breakdown of what goes on in the production of the garments. Another rather unique feature we offer you as part of the ADKN family is an open-to-public ethical fashion brand studio.So you can sit back, relax, trust and enjoy your ADKN lifestyle.

All our business associates and suppliers work very closely with multiple organisations to ensure animals, humans and nature are in perfect harmony. We pride ourselves to be contributing and collaborating with partners who have a significant involvement in encouraging the use of organic cotton through organisations such as Better Cotton Initiative, and enforce strict ethical standards are used in all processes with Ethical Trading Standard or Fair Wear Foundation. Our natural resources, the health of our environment and its inhabitants (animals and humans) must be our priority and hold a very important role in our company, hence why actions encouraged through the Natural Resources Defense Council, Soil Association or World Wildlife Fund are so important. Last but not least, we must all make an effort for a more sustainable future, for a better planet for our next generations - we must think and consume in a sustainable manner, supporting the Sustainable Apparel Coalition. All our materials are very carefully sourced keeping in mind the environment, its resources, its wildlife and ultimately its people, and they carry the premium mark of PETA Vegan Approval, GOTS Certified, Global Recycling Standard and/or Oeko-Tex.

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