Last updated: November 2019
ADKN LTD is a company incorporated and registered in England and Wales with company number 10785806 (referred to in this Policy as "we, "us" and "our"). ADKN is committed to respecting your privacy and complying with applicable laws and regulations to ensure that the personal information you give us is kept appropriately secure and processed fairly and lawfully.
- To analyse, profile and monitor customer patterns and better understand the interests and preferences of our key customer audiences so we can consistently improve our products and services.
- To offer an enhanced customer experience and service, including by ensuring we personalise the Site and Application and (if applicable) ADKN updates relating to products, services and events to make them more relevant to our customers’ specific preferences.
- To ensure the proper functioning and security of our services, Site and Application, for example by preventing fraudulent transactions.
- To analyse the footfall in ADKN studio or platforms and at ADKN promotions or events for internal reporting purposes and to ensure adequate and appropriate product and resources.
- To ensure we continue to comply with applicable laws, for example in maintaining the accuracy of our records.
What Personal Information we collect and how we use it
DEVICE AND LOCATION INFORMATION
We collect information about the device you are using to connect to the services on our Site, Application or any interactive content we may provide. This includes the type of device you use, your internet browser, your location based on the unique identifier for your device such as an Internet Protocol address or a code for an Application running on your device. When you attend an ADKN studio or platform or event, we may also use technologies that connect to the functionality on your mobile device (such as Bluetooth and GPS) and collect information based on Wi-Fi, mobile phone masts, beacons and other in-studio or platform technology. We use this information to ensure the proper functioning and security of our Site and Application, to optimise our services to you and to better understand how our content and services are used and their effectiveness. The information collected in-studio or platform through your mobile device using these technologies also gives us aggregated and anonymous statistics about footfall traffic in our studio or platforms and information about the average gender, size, height, ethnicity and country of origin of our visitors but it is not used for, or available to, ADKN at an individual visitor level.
Where you request location services provided by us, for example in order to find the nearest studio or platform to you or to provide more precise location based content, we will either: (a) do a look up against address information given by you, such as using your postcode to find our nearest studio or platform; (b) look at the country in which you are in according to the unique identifier (e.g. an IP address) for your device; or (c) if you enable location services on your mobile device, we may establish your real time location relating to the latitude and longitude of your mobile device, through GPS signals, Bluetooth or Wi-Fi connection information including MAC addresses perceived by your device, where this is available. In the case of mobile device location services, you can change your location preferences at any time by managing your device settings.
ACCOUNT MANAGEMENT AND CUSTOMER PROFILE INFORMATION
We may collect the following information: your name, postal address, phone numbers, e-mail addresses, credit card numbers and other payment information. You acknowledge that we may also obtain information about you as a result of authentication or identity checks (for example in connection with our standard fraud checks when you make a purchase on our Site or Application). We use this information to identify you as a customer, to process your order, to deliver products and services, to process payments, to update our records and to generally manage your account with us under our terms with you. Providing us with personal information is voluntary but we may not be able to process your order and send you the required order acknowledgement and shipping confirmation e-mails if you do not provide us with certain requested information.
Where permitted under applicable laws or with your consent (if so required by applicable laws), we may use information about how you use our Site, Application and any in-studio or platform services to personalise our communications to you, tailor the content appearing on our Site and Application and how these appear to you and to personalise our in-studio or platform service to you, so as to make the Site, our Application and our services and communications more relevant to you and to enable your use of any interactive features of our services.
If you have a customer account (whether created online or in-studio or platform), you acknowledge that we may also collect information about the products you browse online or purchase, where you purchased the products from and other information related to your purchases or which is otherwise relevant to your customer relationship with ADKN. We may also ask for your birthday and gender or you may provide us with information about yourself, your product size preferences and lifestyle interests on our Site or Application or when using interactive content in ADKN studio or platform or events. We use your customer account and profile information to offer you an enhanced service according to your preferences, including by identifying relevant products, services and events which may be of interest to you, personalising your experience with ADKN and to share with your information about your past purchases. We may also use your personal information to contact you in relation to service-related matters, including, on occasion, to request and respond to feedback on your experience in-studio or platform and/or on our Site and/or Application, and to assist you in relation to prospective purchases on our Site and/or Application, where permitted to do so in accordance with applicable laws or if we have your consent to do so if required by applicable laws. We may also use your personal information for our internal marketing analysis and demographic studies, together with non-personal information, to analyse, profile and monitor customer patterns so we can consistently improve our products and services and understand what may be of interest to you and other customers. This means that we can offer more personalised and integrated shopping and interactive experiences to our customers across our studio or platforms, our Site and Applications. We may supplement information we collect about you with marketing and demographic information which we receive from affiliated third-party companies, in addition to other information which is available in the public domain or which we are otherwise lawfully permitted to be provided with, in order to ensure the accuracy of our records, better understand the interests and preferences of our key customer audiences and improve our service to our customers. If you don’t want us to use your personal information in this way, then you can contact us at any time to ask us to stop.
COMMUNICATIONS WITH CUSTOMER SERVICE TEAM
If you call our Customer Service team, please note that calls may be recorded in order to enable us to better serve our customers, for quality assurance purposes and to ensure an accurate record relevant to any transaction under our terms. Recordings of calls are retained for 90 days. If you contact our Customer Service Team by live chat from our Site or Application, by email or phone, our Customer Service consultants may collect your personal information and use this information to identify you as a customer, help with your query, process your order, deliver products and services, process payments, update our records and to generally manage your account with us under our terms with you.
INFORMATION ABOUT YOUR FRIENDS
We sometimes run promotions (for example on social media platforms) where you can tell us about a friend or someone else who you have a personal relationship with and two-way communications based on your shared interests, experiences, opinions and any other relevant factors (a “FRIEND”) who may be interested in our products, services, Site or Application. You may only provide us with information about your Friend with their permission. If your Friend gives you their permission to provide us with their details, then we will only use their information for that reason and not to send them any other unrelated offers. We may also mention that it was you who shared their details with us in the message we send to them.
NOTICE TO USA RESIDENTS/YOUR USA PRIVACY RIGHTS
To opt out of sharing your personal information with third parties for their direct marketing purposes, please e-mail us firstname.lastname@example.org. and clearly state your request, including your name, mailing address, e-mail address and phone number.
WI-FI USAGE INFORMATION
If you register for our free Wi-Fi service at our studio or platforms or events, we will collect certain information about your device, including MAC or IP address, connection date and time and the location(s) at which you connected to our Wi-Fi Service, for the purpose of providing the Wi-Fi service under our terms with you. When you connect to our Wi-Fi service you will be directed to our Site and we may collect and process information using “cookies” and other similar technologies. For more details please see “DEVICE AND LOCATION INFORMATION” and “COOKIES” above.
ADVERTISING AND ONLINE TRACKING
We may allow third-party companies to serve ads and collect certain anonymous information when you visit our Site. These companies may use non-personally identifiable information (e.g. click stream information, web browser type, time and date, subject of advertisements clicked or scrolled over) during your visits to the Site and other websites in order to provide advertisements about goods and services likely to be of interest to you. These companies typically use a cookie to collect this information. Our systems do not recognize browser “Do Not Track” signals, but several of our Service Partners who utilize these cookies on our Site enable you to opt out of targeted advertising practices. We also provide you with additional tools to opt out of marketing from us, please get in touch.
Receiving and Unsubscribing from ADKN Updates
We can only send you ADKN updates about our products, services and events with your consent. If you have provided your consent, you can withdraw it at any time. If you have consented, we will send you ADKN updates through the preferred communication method you selected (e.g. by e-mail, post, phone or messaging services). If you have enabled push notifications on the Application or your mobile device, we will send you ADKN updates on your phone.
We may also obtain personal information where you “like” us, create posts or otherwise interact with our pages on social media platforms and may in response, use this information to communicate with you or provide relevant content via those social media platforms about our products, events and promotions where permitted to do so in accordance with applicable laws. Please refer to the privacy policies of the social media platforms for information about how they collect and use your personal information.
UNSUBSCRIBE FROM ADKN UPDATES
If you have registered to receive ADKN updates relating to our products, services and events, and you no longer wish to receive these, you can request that we amend your preferences. You can do that either as indicated in the particular communication, e.g. by using the unsubscribe link which is included on all email updates, or by amending your preferences online (see ‘Your rights in relation to your personal information’ below). ADKN will stop sending updates in respect of which you withdraw your consent within a reasonable period and in any event within 28 days of receiving your request, in order to allow sufficient time for the change to be administered. You may opt out of receiving push notifications on your phone by changing through the settings on your mobile device or in the ‘Account Settings’ on the Application. If you opt out of receiving ADKN updates relating to our products, services and events, we may still send you non-marketing communications such as emails about your account or purchases you have made from the Site or Application.
Who we share your personal Information with
In certain circumstances (where required or permitted under applicable laws or with your consent (if so required by applicable laws), we may disclose personal information relating to you to third parties in other jurisdictions in order to conform to any requirements of law, to comply with any legal or regulatory process, for the purposes of obtaining legal advice, for the purposes of credit risk reduction, to prevent and detect fraud and/or to protect and defend the rights and property of ADKN and other members of the ADKN group. At all times where we disclose your information for the purposes of credit risk reduction and fraud prevention we will take all steps reasonably necessary to help ensure that it remains secure.
BUSINESS OR PROCESS CHANGE PARTNERS
In the event that we or a part of our business undergo re-organisation or are sold or licensed to a third party, any personal information we hold about you may be transferred to that re-organised entity, licensee or third party.
We may share information about you with companies we have chosen to handle our order dispatch service, any delivery company that we may use from time to time and with other companies that provide support services to us, including website hosting companies. We may also share your information with other companies who sell or promote ADKN products and services in order to provide you with an enhanced customer experience. In addition, we may also share certain limited information with companies who assist ADKN with other services, for example, in analysing our customer data in order to better understand, profile and monitor customer patterns so we can consistently improve our products and services and understand what may be of interest to you and other customers. In each case, we will only provide these companies with the information which they need to carry out their services and they will not be permitted to use the information for other purposes. They will only be allowed to use your information in the way in which we instruct them and as permitted by applicable laws.
OVERSEAS TRANSFERS OF DATA
The personal information that you provide through the Site and/or Applications is processed in the United Kingdom and is studio or platforms on servers mainly the following countries: United States of America, Ireland and Germany. The countries may also vary, please write to our customer service team should you require more information on this.
FINANCIAL INSTITUTIONS AND PAYMENT PROCESSING PARTNERS
Retention and Deletion of Personal Information
We will only keep your information as long as you remain an active customer and for 5 years afterwards or otherwise as required for our business operations or by applicable laws. We may need to retain certain personal information even once a customer account has been closed or deleted to enforce our terms, for fraud prevention, to identify, issue or resolve legal claims and/or for proper record keeping purposes. We may also retain a record of any stated objection by you to receiving ADKN updates for the purpose of ensuring we can continue to respect your wishes and not contact you further. Your personal information will be deleted or destroyed in a manner that cannot be restudio or platforms or reproduced.
Your rights in Relation to Your Personal Information
If you have an online customer account, you can also access, amend or update your information by logging into My Account on the Site or Application and amending your details as appropriate. If you have created a customer profile in an ADKN studio or platform, you can also access, amend or update your information by visiting a studio or platform and speaking to one of our sales associates. If you remain unhappy with a response you receive from us you can also refer the matter to your data protection supervisory authority (see http://ec.europa.eu/justice/data-protection/bodies/authorities/index_en.htm).
Security and Third Party Links
We take reasonable steps to protect your personal information against unauthorized or accidental access, processing, erasure, loss or use. Unfortunately, transmission of information via the internet is not completely secure. Although we do our best to protect your personal information, we cannot guarantee the security of your personal information submitted to us and any transmission is at your own risk.
We do however use strict procedures and security features to try to prevent unauthorised access wherever possible. Personal information may be accessed by persons within our organization, or our third-party service partners, who require such access to carry out the purposes indicated above, or such other purposes as may be permitted or required by the applicable law.
Personal information provided to ADKN via the Site, Application and online credit card transactions are transmitted through a secure server using Secure Socket Layering (SSL), encryption technology. When the letters "http" in the URL change to "https," the "s" indicates you are in a secure area employing SSL; also, your browser may give you a pop-up message that you are about to enter a secure area or display a padlock image. The Site and the Application use this encryption technology to protect your information during data transport. SSL encrypts ordering information such as your name, address and credit card number. Our customer service centre and studio or platforms also operate over a private, secure network. Please note that e-mail is not encrypted and is not considered to be a secure means of transmitting credit card information.
Local storage is technology which allows a website or an app to store and retrieve data on your mobile phone or other device. We use local storage to enable certain features, including to store certain parts of our site on your device so that those pages load more quickly when you next visit them. You can control the use of local storage using your browser settings. By proceeding beyond this page you consent to our cookie and local storage settings and agree that you understand this Cookies Policy which explains how you can manage your cookie and local storage choices and preferences. Please be aware that restricting cookies and/or local storage will impact on your user experience and may prevent you from using part of our website.
- Allow you to use essential features of our site such as storing your product selections to your shopping bag whilst you continue to shop and/or navigate to different pages of the site and accessing secure areas of the site. If you choose not to accept these cookies, you will be unable to use our site for shopping, only for browsing.
- Collect information about how you use our site, so that we can improve the quality of our site and service. This information is used by us to:
- Provide statistics on how our site is used and to see how effective our adverts are by identifying where you click and which website you arrived from;
- Provide feedback to our selected third party partners that one of our visitors also visited their website (including details of any products you bought); and to help us improve the site by measuring any errors which occur during your browsing experience.
- Provide you with improved site functionality by allowing access to additional services such as our ‘click to chat’ service or to remember you if you have visited us before and which preferences you have applied so that we can enhance your future visits to our site. We can also restore what is in your shopping bag if you wish to return on a subsequent browsing session. These cookies may share information with partners to provide services on our site. The information shared is only to be used to provide the service, product or function and not for any other purpose.
- Offer you a customised browsing experience by providing you with interest based services both on this site and on some other websites too. Some of these customised browsing experiences may be linked to services provided by third parties which provide these services for recognising that you have visited our site. This information is used to inform you of ADKN products and services which may be of interest to you. These cookies may also link to social networks such as Facebook or provide advertising agencies with information on your visit so that they can present you with adverts for ADKN products and services which may be of interest to you.
Strictly Necessary Cookies
Strictly Necessary Cookiesallow you to use essential features of our site. If we did not use these cookies, you will be unable to use our site for shopping, only for browsing. Examples of our use of such cookies are:
- Keeping track of what you have in your shopping bag
- Remembering you when you return to our site
- Enabling you to navigate to different pages of the site during your browsing session
- Accessing secure areas of the site, including payment
- Providing you with improved site functionality by allowing access to additional services such as our 'click to call' and 'click to chat' services
- Enabling us to remember what is in your shopping bag if you wish to return on a subsequent browsing visit
- Enabling us to remember what form information you have entered if you move forward or backwards when signing up or checking out
- Remembering your preferred language the site is displayed in
These cookies allow us to offer you a customised browsing experience by providing you with interest based services both on this site and on some other websites too. For example, these cookies allow ADKN and its third parties to:
- Inform you of ADKN products and services which may be of interest to you
- Link to social networks such as Facebook
- Provide advertising agencies with information on your visit to our site so that they can present you with adverts for ADKN products and services which may be of interest to you
Analytical Cookies collect information about how you use our site, so that we can elevate your user experience and improve the quality of our site and service. All information collected is anonymous and we will not share this information with third parties. For example, these cookies allow us to:
- Provide statistics on how our site is used, such as browser usage and number of visitors
- See how effective our adverts are by identifying where you click and which website you arrived from
- Provide feedback to our selected third party partners that one of our visitors also visited their website (including details of any products you bought)
- Help us improve the site by measuring any errors which occur during your browsing experience
Managing your cookie preferences
Some of the cookies used by our site are served by us, and some are served by third parties who are delivering services on our behalf.
We are continually striving to develop improved ways of managing your cookie preferences. As new technologies and solutions emerge, this cookies policy may be updated to reflect any such advances in technology and preference management tools.