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  • Zero Waste Collection

Juliette Floral Midi Mermaid Dress - Pink

Juliette Floral Midi Mermaid Dress - Pink

Regular price £150.00 GBP
Regular price Sale price £150.00 GBP
Sale Sold out
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The ultimate blend of sophistication and exclusivity with the Juliette Floral Midi Mermaid Dress. This exquisite piece features a figure-flattering fitted bodice, flowing midi skirt with a mermaid silhouette, and adjustable straps for a perfect fit. A true masterpiece of art, this dress is adorned with delicate floral motifs, making it a must-have for any fashion-forward individual and perfect for as a wedding guest dress. Elevate your wardrobe with this luxurious and timeless design.

Zero Waste Collection

Discover the Zero Waste Collection—where sustainability meets style. Committed to a strict no-waste policy, we craft each item only as needed, ensuring minimal environmental impact and exceptional quality. Due to the nature of our zero-waste production process, please allow a bit of extra time for us to create and dispatch your item.

Enjoy the convenience of free standard shipping on all orders. Our standard return and refund policies apply to ensure a seamless shopping experience. Embrace conscious fashion with the Zero Waste Collection and make a difference with every purchase.

Composition and Care Guide

Composition: 100% Deadstock Polyester
Care guide: Wash at 30°, iron on low, do not bleach.

Details and Fit

Actual product colour may vary from the images shown due to different screen and monitor settings. Please refer to product description or enquire if you need extra clarification.

Sustainable dress
Tight fitting skirt with mermaid bottom
Zero-waste
100% vegan
Fitted bodice
Midi dress
Sweetheart neckline
Adjustable straps
Pockets
Upcycled deadstock material/design
Ethically produced in our own green atelier in London, UK

Sustainability Impact

Your contribution towards the environment with the purchase of this upcycled dress*:

950 litres of water saved
10.4 kg of CO2 reduced
150.73 Kw reduced
0.8 kg of waste material savings (deadstock)

(*calculations based per one piece of clothing, sustainably produced in our own green studio in London using deadstock materials and/or designs)
Wear it proud! You made a difference!

Truth Behind the Price

Design, Patterns and Prototypes
Research; Designing concept; Sourcing of materials; Approval of suppliers; Pattern drafting; First prototypes; Fittings and amendments
12

Materials & Accessories;
Shipping and Customs
100% deadstock materials (salvaged); Carbon-efficient shipping of materials; Custom duties; Forwarder and carbon-neutral logistics fees
18

Sampling; Amendments; In-house Production
First samples with final material; Fitting and amendments; Final fitting; Production of garment in own studio in London; Quality check; High ethical and safety standards; Top-notch energy efficient machines and technology; Fair wages
30

Packaging and Shipping
100% recycled boxes with 100% recycled PET ribbon; 100% recycled PET shipping bags; Carbon-neutral transport. All packaging is 100% recyclable
6


Total Transparent Production Cost: £55

Made by ADKN [Animal-free Designs and Kindness for Nature]. London Ethical Slow Fashion. See behind the scenes

Carbon-neutral shipping on all orders
105kg
shipping emissions removed
That's like...
269
miles driven by an average gasoline-powered car
We fund innovations in...
Direct Air Capture
Bio Oil
Mineralization
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  • Fair Fashion with Transparent Pricing

  • Responsibly Sourced and Ethically Produced

  • Only 100% Vegan, Sustainable, Recycled or Organic Materials

Unwrap a little magic with our beautifully branded gift boxes, featuring our signature print that adds a dash of delight. Every product comes nestled in these eco-friendly wonders, made from recycled paper and tied with a recycled PET ribbon, all 100% recyclable—because style shouldn’t cost the planet.

Our gift boxes are not just for show—they're designed to be reused and loved long after the unboxing moment. Here are some fun ideas: chic storage, memory boxes, kids treasure chests, office desk organisers, recipe keeper, box to hide remote controls, routers, tv boxes, cable organisers, pet toy storage, drawer dividers and more.

With a little creativity, these boxes can be the gift that keeps on giving! They are as versatile as they are beautiful and are not just packaging—they're a gateway to endless possibilities for sustainable living!