Fashion… the constantly-present entity that offers the chance to enrich one’s life, the chance to be different or to fit in as part of a greater movement, and, ultimately, the chance to express our true selves regardless of the norms society portrays. But, as we all know, what’s worth having does not come easy.
The freedom fashion offers us is ultimately paid for in other forms, but definitely either directly or indirectly through our own actions and decisions. So why not be more conscious, more careful, and more considerate to the true costs hidden behind our everyday ‘covers’? Fashion gives us the power to be who we aspire, so why not use that power for good? Why not take a look at what lurks behind the majority of popular brands and understand what the production of the simplest garment costs us, what it costs our ecosystem? The harsh truth is that, regardless of these facts being accurate, very little is done to improve the situation. We intend to make a drastic change, transforming fashion into a better place.